Typographic Design Airline RE brand
Below are elements from my airline rebrand project for my Typographic Design class. I approached this project with great enthusiasm and determination, going through countless revisions of my logo and brand. I explored numerous directions before landing on the final version, with guidance from my professor and friends in the class. Throughout the process, I deepened my understanding of Adobe Illustrator. I watched tutorials, asked questions, and pushed myself to master the program as best I could. This project was difficult but incredibly rewarding—a testament to ARTS 245 as a whole. With hard work comes great rewards, and I’m so thankful for the opportunities this class and community have provided.
US Airways Airplane Mockup
Logo Process
Original Logo for US Airways
Primary Logo
Mood Board
Promotional Product
Promotional Billboard
Promotional Product
Who is US Airways?
US Airways was once a small mail delivery airline founded in Pittsburgh before its’ most recent rebrand. This proudly all-American brand followed the path to the golden road and found success in the American dream through its determined nature and dependable characteristics. When looking towards the future of this brand, dependability not only in the company but in the customers is something that will need to be prioritized moving forward. Whether that be the savvy travelers, the seasonal families, or the occasional flyer, loyalty is key. Even though this is a daunting task to become the most reliable airline, US Airways will be continually putting in the work to create a cohesive and passionate company that strives to offer a streamlined process for its customers. No matter what, US Airways and the American Renaissance team will endeavor to always overcome its obstacles and make sure every customer feels right at home.
WHat is the brand’s ethos?
US Airways embodies the Everyman brand archetype across its branding, service, and overall attitude. The airline focuses on ensuring every passenger feels welcome and at home. Its charismatic and friendly color palette, combined with an upward-pointing arrow mark, symbolizes both the brand's growth and a sense of unity when repeated in a pattern. The rebranding process shifted the tone from sharp and urgent to one that is more wholesome and inviting. American Airways warmly invites you to feel at home—together, we fly!
Reflection
This project taught me many valuable lessons. Listening to advice from peers and mentors played a key role, but I also learned the importance of making final decisions that felt authentic to me. It was a challenge to balance feedback with my vision and to create work that I was genuinely proud of—not just work that pleased others.