Typographic Design Airline RE brand
This airline rebrand project for my Typographic Design class was a challenging yet rewarding experience. Through countless revisions and feedback from my professor and peers, I refined my logo and brand identity skills.
Along the way, I deepened my Adobe Illustrator skills, watching tutorials and pushing myself to improve and create a clear and exciting brand. This class taught me that hard work leads to great rewards.
US Airways Airplane Mockup
Logo Process
Original Logo for US Airways
Primary Logo
Mood Board
Promotional Product
Promotional Billboard
Promotional Product
Who is US Airways?
US Airways started as a small mail carrier in Pittsburgh and grew into a trusted, all-American brand. Looking ahead, the airline aims to prioritize reliability for all types of travelers, fostering loyalty. Committed to providing a seamless, customer-focused experience, US Airways, supported by the American Renaissance team, is determined to overcome challenges and make every passenger feel at home.
WHat is the brand’s ethos?
US Airways embodies the Everyman brand archetype across its branding, service, and overall attitude. The airline focuses on ensuring every passenger feels welcome and at home. Its charismatic and friendly color palette, combined with an upward-pointing arrow mark, symbolizes both the brand's growth and a sense of unity when repeated in a pattern. The rebranding process shifted the tone from sharp and urgent to one that is more wholesome and inviting. American Airways warmly invites you to feel at home—together, we fly!
Reflection
This project taught me many valuable lessons. Listening to advice from peers and mentors played a key role, but I also learned the importance of making final decisions that felt authentic to me. It was a challenge to balance feedback with my vision and to create work that I was genuinely proud of—not just work that pleased others.