Throughout my mood boards and inspiration, I strove to reflect the beauty and elegance of Venice Italy. I specifically looked towards the architecture and grandeur of the city and wanted my luxury brand to communicate that as well. Qualities such as gradients, shadows, and neon glow effects really helped me amplify my designs where as in print would harm them and learning this different style of design proved to be super challenging for me while also incredibly rewarding. Although I struggled with this new program Figma, I ended up enjoying my end results.